My girls tried out some new colorful and fun underwear – briefs and a tank top for the little one, and briefs and boy shorts (boxers) for the older girls.

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Check out some of the products below:


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Bloom by Girl Gotch are under garments made from soft organic cotton and contain a flat-lock seam and soft waistband. The line of underwear was created to provide girls with top of the line, eco-friendly underwear that stays put.   No wedgies, a great fit and organic fabric.


Mainstream fabrics can be full of harmful ingredients, so making “health-conscience-underwear” is a high priority for us. Our softer-than-soft organic cotton is adorned with eco-friendly dyes and water-based inks. Less chemicals equals healthier bodies and that’s hugely important for us.

Comfort, sustainability, and style is what we’re all about, so get some BLOOM!”


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First, I loved the packaging – it was simple but sweet.  The mission of the company to use eco-friendly and safe fabrics for children is huge!  There are so many ways that children are exposed to toxic chemicals that are unnecessary each and every day and avoiding this exposure as much as possible will protect their futures.

The girls report these are super comfy and stay put!  Put up against other pairs, they choose to wear these most of all.  They preferred the briefs to the boxers because of the snug fit.  That being said, they would love to sleep in the boxers and tank tops.  I love the tank top layered under clothes and think the tanks would be great for sleeping in in warmer temperatures as well.  The bright cheery colors of pink and green are warming and appealing.  Organic cotton that is soft and cozy yet functional is key; we all want the best for our children. The fabric is thicker than a pair of typical underwear that you might purchase at Target, and I can see these lasting a long time and being passed down easily.

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The underwear is sold in sets by color or a mix of the two colors. I am digging this set:
top health blogI think the pricing looks good for the thick, high quality, organic fabric that will last long with kids. These products are worth the cost.  Want to give Bloom by Girl Gotch a try? These could make a fun stocking stuffer!   Use the code LILRUNNER and get 15% off at Bloom Kids Essentials.

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